endorsement deals Archives

Black Artist Revolution | Artistpreneur Spotlight: JoRob, Singer-Songwriter | Producer

August 24, 2016January 17, 2024 by PATMAN

Joseph Waldron, A.K.A. JoRob, was born in Washington D.C., but as a child he moved he moved between Virginia & Maryland with his younger brother & older sister after his father was robbed and brutally murdered. Being the oldest male in his family, JoRob was forced to become the man…

360 Deals – And Why They’re Not a Good Idea

September 9, 2011October 23, 2019 by PATMAN

360 deals otherwise known as "multiple rights deals" are contracts that give record labels the right to make a percentage off of all of an artist's activities instead of just record sales. This practice has become a common theme for major record labels. This gives record labels the right to…