business Archives - PATUNIVERSE

Artists, Stay Away From Prospective Clients Who Preface With “It’s Just…”

June 18, 2024December 30, 2024 by PATMAN

Why not? Glad you asked. Here’s an example… PROSPECTIVE CLIENT: “Pat, I need a logo for my business. Can you help me?” ME: “Sure I can help you. What’s the name of your business and what ideas did you have in mind for your logo?” Prospective client tells me the…

4 Reasons Why Content Creation Should Be Done By A Branding Agency

March 31, 2021March 31, 2021 by PATMAN

Information from Forbes states that 38% of visitors and users will stop reacting to your business if your website is poor and unattractive. But your brand recognition will receive a boost of up to 80% if the color palette, style, and quality of your marketing materials change. Wow! And one…

Race, Color And Politics In Branding That Isn’t Race, Color And Politics

April 9, 2020January 14, 2022 by PATMAN

Why Does Everything Have To Be About Color? This isn't the discussion that you think this will be, so take a deep breath and relax. This won't be the uncomfortable race conversation. There'll be no need to assert any type of "All Lives Matter" rhetoric in this discussion. The only…

Top 3 Reasons Why The Belief That Crowdfunding Is Begging Is Nonsense

October 22, 2019October 13, 2020 by PATMAN

Crowdfunding: Lost In The World Of Man’s Translation And Confusion It was only several years ago that crowdfunding stormed the financial scene as a non-conventional means of sourcing funds for worthwhile projects and startups. Thanks to its less complex nature, crowdfunding soon became the “new Jerusalem” through which boot-strapped and…

The Culture Your Business Creates Is Always Personal

April 23, 2018January 4, 2021 by PATMAN

Contrary to what most people would want to believe, business isn’t just business. Let's be real, business is personal too, and that personal aspect of the business is what creates culture. Beliefs and self-inculcated values are what drives or dictates one’s personality, and it’s the same personal ego or charisma…

Your Friends and Family Are Your Worst Enemies When It Comes To Business

April 5, 2018June 14, 2021 by PATMAN

Most times in the world of business, blood isn’t thicker than water and family or friends will easily cross you thicker than strangers. But it’s quite unfortunate that many young or even established entrepreneurs are yet to realize this fact, and by the time they do; it’s already too late.…

PATUNIVERSE Presents… The Artistpreneur Spotlight: Mic Ruckazz, Rapper | Indie Music Artist

October 3, 2017June 16, 2025 by PATMAN

Marlon Jones, CEO & Label Owner, known professionally as Mic Ruckazz is an accomplished rap artist that has steadily developed in this genre since the age of fourteen. His fluent musical style is compared to the likes of Kool G Rap, Prodigy of Mobb Deep, and Big Daddy Kane. He…

A Musician Must Have A Website To Have Credibility On The Internet

March 15, 2017June 14, 2021 by PATMAN

Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

Why Your Business Doesn’t Sell: The Silver Surfer Theory

March 6, 2017October 23, 2019 by PATMAN

Guess who’s the most powerful superhero? Superman? Thor? Hulk? Green Lantern? Wonder Woman? The answer is none of the above. The true answer is Silver Surfer. This might be subjective and based on opinion for the most part, but his superpowers make a strong case for him being one of…

Rappers Need to STOP Being Afraid to Make Money!

August 26, 2012October 23, 2019 by PATMAN

I hate to pick on rappers, but let's be real; even though rappers brag about all the money they have, the truth is A LOT of them don't have money like that. Ladies and gents, most of these rappers aren't "making it rain." While a lot of musicians are broke…

All Artistpreneurs Need To Have Their Own Website ASAP

April 26, 2012October 23, 2019 by PATMAN

Got Facebook? Yes. Got Twitter? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you consider yourself to be an entrepreneur (or in this case an artistpreneur) who wants to be taken seriously online, you need to have your…

Artists Shouldn’t Need Permission to Succeed

December 11, 2011October 23, 2019 by PATMAN

What the blog title says. Art as a professional medium is constantly taken for granted and not appreciated as a talent or craft that helps push society forward. It's hard as fuck to get support when it comes to your art. Art's a broad term, so the focus will be more so on the…