Music Marketing Strategies Archives

Top 5 Reasons Why Independent Rappers Shouldn’t Freestyle For Just Anybody — And Why Saying “No” Can Be A Power Move.

June 17, 2025June 17, 2025 by PATMAN

Why Independent Rappers Shouldn’t Just Freestyle for Anyone Who Asks The culture of today is one that thrives on “going viral,” so we can see how it’s tempting for independent rappers to treat every moment as an opportunity to prove themselves. Let’s be real: If you’ve ever been approached randomly…

4 Reasons Why Content Creation Should Be Done By A Branding Agency

March 31, 2021March 31, 2021 by PATMAN

Information from Forbes states that 38% of visitors and users will stop reacting to your business if your website is poor and unattractive. But your brand recognition will receive a boost of up to 80% if the color palette, style, and quality of your marketing materials change. Wow! And one…

5 Reasons Why Indie Artists Should Invest In Their Own Music Blog

December 15, 2020January 15, 2021 by PATMAN

It’s time to end the “starving indie artist” tag and be serious with our hustle as indie artists. Enough with the nonsense that if you’re an independent artist not signed to some famous major music label, you’re probably going to be broke. One of the many reasons for this prevailing…

indie artists need money more than exposure

Indie Artists Need To Demand Money Instead Of Exposure

July 2, 2019September 20, 2023 by PATMAN

The Blurred Mindset Of The Working-Free Indie Artist Music is an art, and a quality art is worth all the investment—to get the necessary exposure and create a market for the art, and to reap financially from that market as compensation for the investment and quality put into the art.…

5 Things Black Entrepreneurs Can Learn From Nipsey Hussle

April 8, 2019June 16, 2025 by PATMAN

Does the name, Nipsey Hussle ring a bell? Well, it depends on what you know about him. While the Los Angeles born rapper may not be a household name to some folks, Nipsey Hussle is an indie artist with a unique nature of a discography. Nipsey’s lyrical rendition did earn…

The Hip Hop Ghostwriter And Why Rappers Need Them

October 18, 2017October 23, 2019 by PATMAN

There was a time when rappers could straddle the dual roles of writer and rapper. That day went the way of typewriters, Kodak cameras and dinosaurs. These each had a single thing that brought about their demise. It was the advent of something better, not keeping up with the shift…

A Musician Must Have A Website To Have Credibility On The Internet

March 15, 2017June 14, 2021 by PATMAN

Got Reverbnation? Yes. Got Soundcloud? Yes. Got Twitter? Yes. Got Facebook? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you're a musician who wants to be taken seriously online, you need to have your OWN website. No two…

Artists, Do Yourself A Favor and Charge More for Your Services

August 31, 2016October 23, 2019 by PATMAN

It is an unfortunate current occurance, but indie music artists need to know it is perfectly fine to charge their full worth. When you as an indie music artist, graphic designer or music video producer undervalue yourself by charging a low price you are not doing yourself a favor. Let…

Market and Promote Your Music While You’re Sleeping

May 8, 2012June 14, 2021 by PATMAN

I know that's a crazy title but the crazy part is you really could market and promote your music while you're sleeping. To make a short story short, all musicians, especially indie musicians need to be promoting their music 24/7. You're only one person (or group) and you only have…

All Artistpreneurs Need To Have Their Own Website ASAP

April 26, 2012October 23, 2019 by PATMAN

Got Facebook? Yes. Got Twitter? Yes. Got Instagram? Yes. Got every other social network? Yeah, of course. OK, all of that is great, but if you consider yourself to be an entrepreneur (or in this case an artistpreneur) who wants to be taken seriously online, you need to have your…

When It Comes To Your Music, Get Your Internet Marketing Up

September 20, 2011June 13, 2021 by PATMAN

Say it with me, INTERNET MARKETING. The internet is a big tool in helping launch the career of a lot of independent musicians all over the world. As an up and coming musician, it would definitely be in your best interest to market your album on the internet. Honestly in…

360 Deals – And Why They’re Not a Good Idea

September 9, 2011October 23, 2019 by PATMAN

360 deals otherwise known as "multiple rights deals" are contracts that give record labels the right to make a percentage off of all of an artist's activities instead of just record sales. This practice has become a common theme for major record labels. This gives record labels the right to…