This idea that business isn’t personal is flawed. We hear people say “business isn’t personal” but that’s not true. Business is personal. In order to do business, you have to connect with people on a personal level. No, it doesn’t have to be super intimate or extremely personal to the point where you have access to people’s whole personal life, but some personal connection must be made. It has to be made in order to earn business. People want to be catered to. That’s a connection that people require in order for them to feel (keyword: feel) that you are doing what’s in their best interest.

Pat Fraser is a diversely experienced and accomplished artistpreneur (artistic entrepreneur) who disseminates his work as a graphic designer and hip hop recording artist. Beyond the artistic talent and multiple aliases such as P.A.T., Powerful Artistic Truth, or PATMAN, Pat Fraser is dedicated to the empowerment of others. Pat runs an Internet marketing consultancy where he not only employs internet marketing tactics for his own brand, but for other small businesses as well. As a thought provocateur, Pat speaks on a wide range of topics having to do with any and everything having to do with content creation, internet marketing, entrepreneurship, creative professional development, music, black empowerment, socio-political analysis, philosophy and anything else Pat wants to wrap his mind around. No subject or topic is off the table. The PAT FRASER platform may contain explicit language, which may be offensive to some viewers and/or inappropriate for children. PAT FRASER produces content that is intended for mature audiences only, and will not be held responsible and/or liable for anything he says. So viewer and/or listener discretion is advised.